Al Seer: Trade Marketing Analyst
- Drive the analyses and provide meaningful insights to monitor business progress.
- Support the Sales management in communication of the sales targets/business priorities to the sales team in a timely and effective manner
- Maintain and update the core distribution and merchandising guidelines by Principal/by Outlet Type
- Plan, communicate and track in market activities in coordination with the Internal and external stakeholders. Participate in the collaborative monthly forecasting.
- Evaluate and identify market trends by way of competitor tracking- pricing, promotions, opportunities etc and communicate the observations to the concerned managers.
- Post evaluation of promotional activities where the costing is in excess of 10k
- Analyse and provide recommendations/ action plans based on retail audit reports
- Prepare and actively participate in the Principal & Customer Business reviews
- Support new business development initiatives through market/price/competition surveys and volume estimates