Job Dimensions: 

Marketing activities: B2B and B2C customers across all industries. Products: fuel and non-fuel including SFS, Aviation, Marine, Lubricants… Various market segments

Marketing Budget Optimization: 

o Invest, control and manage effectively the allocated opex and capex budgets and thereby ensure maximum benefits for all customers : key accounts, distributors and end-users

o Conduct economic feasibility studies, make proposals, follow up for securing business and timely execute company investments at customer premises.

o Monthly follow up and measure ROI of each investment (opex and capex)

 Marketing operations: 

o Develop distributors / customers contest program and organize a ceremony yearly

o Develop innovative promotions and marketing tools to promote the sales in Oman as well as all countries where the FIRM is present (export countries for lubricants)

o Implement Quick Oil Change centers concept

o Develop the Digital Portal for all our distributors and develop ways to engage them on it.

 Strategy: 

o Define with GM the strategy: differentiate, develop priorities and implement action plans

o Support Retail and B2B, work in close partnership

o Benchmarking vs Competition

o Study market trends in and outside Oman for new fuel and non-fuel products

o Lubricants: move to distributorship or not

 Lubricants Packaging:

o Follow the packaging process for labels & cartons

 Brand Awareness: 

o Develop and execute communication plan for Oman and Abroad to increase the FIRM fame according

to our sales forecasts and current position.

o Measure the evolution of our Brand Awareness by market research studies

 Event management

o Organize efficiently contests, customer meets and other events

o Organize seminars, trainings for customers / distributors and sales team to meet objectives.


o Strict adherence and compliance towards HSEQ policy

o Participate in the training program to acquire HSEQ knowledge and impart this training to colleagues as and when required by Management

o Reporting of near misses, incidents, hazards & injuries to line Manager within the time frame as required by Quality, HSE policies and Manuals

o Participate in the Investigation and analysis of incidents as and when required.

o Strict adherence to HSEQ requirements with full authority to stop any operation for safety reasons.


 Strengthen the Firm fame

 Set up Quick Oil Change centers and revamp

 Support the Sales team in direct marketing areas & distributors in Export markets

 Company investment in major projects / customer locations.

 Optimum and efficient use of the budget

 Adhere to group HSEQ rules and company policies & systems



 Matured, highly competent and experienced person with hands on experience in the Fuel market and possibly

Lubricants / Automotive sector in a senior Sales or Marketing position

 Minimum 5 years of experience in the Retail segment (fuel or non fuel)


 Creative, organized, with good communication skills.

 Fluent in Arabic and English

 Initiative, self motivated & skills for planning and independently carrying out the job.


 Management Degree in marketing


 Minimum of 10 years experience of which 5 years are in the same position

Trainings recommended for this position :

Strategic Management encompassing survey tools & usage: Qualitative & Quantitative

Job Type: Full-time

Salary: RO2,400.000 to RO2,600.000 /month

Required experience:

  • Fuel-Automotive-Lubricant Marketing: 4 years
  • Marketing: 9 years


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